National Managed Healthcare Company – Public Site
Designing for the Greater Good
Relevant Technologies: Public facing site built on Sitecore with custom ASP.NET controls and Foundation UI components.
The solution was for the XD team to build a single state site structure that could be replicated for all other states, but flexible enough for state specific content to be created. The site needed to be consistent in page structure and cohesive in UI look and feel to strengthen their brand. Simplicity was also incorporated in an adaptive mobile view that communicated well with the increased mobile usage constituents of client.
Created comprehensive personas from the major or combined profiles surfaced in the research. Created Sitecore profiles and profiles keys guidance documentation to further set client up with their Sitecore 7.2 implementation for both the CMS and the DMS. Also created documentation to help communicate the designed templates and components to the development team and client content team. This document outlined key components and what items a content author would need to edit to continue to create unique content. The document also provided guidance for marketing team to utilize Sitecore DMS for personalizing messaging and calls-to-action.
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