Persona Research Summary Knowing who will use the technology is great, but it is better to understand their motivation for interacting with the solution in the first place. Personas drive what I call BANG: behavior, attitude, needs, and goals. With BANG in tow, I discuss how I guide projects from personas to success Key Points…
Persona frameworks summary Knowing who will use the technology is great, but it is better to understand their motivation for interacting with the solution in the first place. Personas drive what I call BANG: behavior, attitude, needs, and goals. With BANG in tow, I discuss how I guide projects from personas to success Key points…