I received an email today notifying me that eight of my identities/logos will be featured in a new book series called “Master Library: Typography & Enclosures”. This fourth edition book is being created by the authors of the LogoLounge book series. LogoLounge books are the best selling books under Rockport Publishing. The notification included:

“What is the Master Library series?
Like our existing (and continuing) LogoLounge book series, the new Master Library books will bring you exemplary logo design work from Designs around the world. Our first book in the series, Initials and Crests, is at the publisher as we write and promises to be a new best selling series from Rockport in the model of LogoLounge.

Unlike our original series, though, each book in the Master Library series will focus on a very specific logo design category, to wit:

Initials & Crests
Animals and Mythology
Shapes and Symbols
Typography
People
Nature and Food
Arts and Culture

We hope to include your work in the fourth book of the Master Library series”

The book will only feature 3,000 logos. Consider the amount of quality logos they chose from – over 140,000 and counting – you can see the significance of inclusion in the book. And I will have 12 identities featured in this edition! I am completely honored and excited to be able to be in this publication and hope to continue to have my work published in their series of books. And one of my personal favorites, Black White Conspiracy, that I created with my co-conspirator Ryan Cuppernull was selected. Look for this book to be available for purchase late 2011.

I received a notification that two of my identities/logos will be featured in a new book series called “Master Library: Shapes & Symbols”. This third edition book is being created by the authors of the LogoLounge book series. LogoLounge books are the best selling books under Rockport Publishing. The notification included:

“What is the Master Library series?
Like our existing (and continuing) LogoLounge book series, the Master Library books will bring you exemplary logo design work from creatives around the world. The first and second books in the series, Initials and Crests and Animals and Mythology, are already best sellers from Rockport Publishers.

Unlike our original series, though, each book in the Master Library series will focus on a very specific logo design category:

Initials & Crests
Animals and Mythology
Shapes and Symbols
Typography
People
Nature and Food
Arts and Culture

We hope to include your work in the third book of the Master Library series”

The book will only feature 3,000 logos. Consider the amount of quality logos from quality designers they chose from – over 130,000 and counting – you can see the significance of the book. And I will have 2 identities featured in this latest edition! I am definitely honored to be able to be in this publication and hope to continue to have my work published in their series of books. Look for this book to be available for purchase in 2011.

I received notification that I will have one of my identities/logos featured in the upcoming LogoLounge: 6 book. Part of a series of books that content was created from an international logo community developed online, this latest book has become the most competitive one thus far. The book series is the best selling books under Rockport Publishing. The notification included this description:

“Congratulations DeAndre, your work has been chosen.
The judging for LogoLounge Volume 6, has been completed. We are excited with the exceptional quality level of work selected for this sixth volume. This was an incredibly competitive judging session with over 34,000 logos entered for consideration. We are also very pleased to inform you that your work has been chosen for inclusion in the new book by an international panel of judges. This years panel included, Bart Crosby of Crosby Associates, Hans Hulsbosch of Hulsbosch, Jeannie Servaas of Saffron Brand Consultants Inc., Jessica Hische of Jessica Hische, Marius Ursache of Grapefruit, Sherwin Schwartzrock of Schwartzrock Graphic Arts, Silvio Giorgi of Latinbrand, and Tessa Westermeyer of Landor.

Congratulations on having your work selected for LogoLounge Book 6, the content is exceptional and the judging was extremely competitive.”

This will be my third time being honored in this book series, and I hope to continue to create work that is considered excellent to the international community. Look for this book to be available for purchase in February 2011.

I received notification that I would have twenty-one of my identities/logos featured in a new book published by HarperCollins Publishers called “Logolicious”. The book is described as:

” ‘Logolicious’ shows what’s new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating’ phase. This unique collection showcases effective logo design from around the world in a user-friendly, easy to navigate handbook.”

I am truly blessed to continue to have my work featured in premiere international book titles.

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I recently received an email notifying me that six of my identities/logos will be featured in a new book series called “Master Library: Animals & Mythology”. This second edition book is being created by the authors of the LogoLounge book series. LogoLounge books are the best selling books under Rockport Publishing. The notification included:

“What is the Master Library series?
Like our existing (and continuing) LogoLounge book series, the new Master Library books will bring you exemplary logo design work from Designs around the world. Our first book in the series, Initials and Crests, is at the publisher as we write and promises to be a new best selling series from Rockport in the model of LogoLounge.

Unlike our original series, though, each book in the Master Library series will focus on a very specific logo design category, to wit:

Initials & Crests
Animals and Mythology
Typography
People
Shapes and Symbols
Nature and Food
Arts and Culture

We hope to include your work in the second book of the Master Library series”

The book will only feature 3,000 logos. Consider the pile of quality logos they chose from – over 100,000 and counting – you can see the significance of the book. And I will have 6 identities featured in this edition! I am completely honored to be able to be in this publication and hope to continue to have my work published in their series of books. Look for this book to be available for purchase in 2010.

I recently received an email notifying me that I will have five of my identities/logos featured in a new book series called “Master Library: Initials & Crests”. This book series is being created by the authors of the LogoLounge book series. LogoLounge books are the best selling books under Rockport Publishing. The notification included this description:

“What is the Master Library series?
Like our existing (and continuing) LogoLounge book series, the new Master Library books will bring you plenty of exemplary logo design work from Designs around the world. Unlike our original series, though, each book in the Master Library series will focus on a very specific logo design category, to wit:

Initials & Crests
Typography
People
Animals, Birds and Mythology
Shapes and Symbols
Nature and Food
Arts and Culture (including transportation, sports and architecture)

We’d like to include your work in the inaugural book, Initials & Crests.”

The book will only feature 3,000 logos, which sounds like a lot. But if you consider the pool of logos they chose from – over 100,000 – you will see the significance of the book. And I will have 5 identities featured! I am completely honored to take part in this publication and hope to continue to have my work published in their series of books. Look for this book to be available for purchase in early 2010.

Identity & Web icons

Ruff-n-Rugged Records had decided to make a more recognizable and official identity for their record label. They had produced a few mix-tape and compilation albums and were wanting to increase production for a solo artist album. This required branding and establishment of their name and mark in the music industry. Ruff-n-Rugged Records started out with a logo that was hand drawn and sketchy. This worked for some promotional items, but not for reproduction at all sizes, which then posed a major problem. I was asked to digitally illustrate the hand drawing in hopes to accommodate the reproduction quality issues.

The Process

I began the process of research within their industry, and realized a lot of record companies, small and independent, were utilizing the same technique. Larger and more recognized labels were not. Instead they were keeping the hip hop feel, but reducing the detail and making a much more clean and well represented identity. I decided to take the approach the larger and well established record labels were taking, and I wanted to make the identity clean and simple in essence with more detail in the processing of the look. I utilized reference photos and studied hands holding weapons to achieve the final look. The look was to still show a hardcore hip hop look in a corporate package.

The Results

We went through several small revisions to ensure all the correct elements were included in the illustrated identity. The final version has allowed them the flexibility to reproduce the identity at any size. Ruff-n-Rugged Records has begun performing more shows and producing promotional products. I also included in the delivery of the identity, web versions with different color backgrounds as their social media fans can use their image as profile backgrounds. Ruff-n-Rugged Records are reaching more people and making a visual and musical name for themselves in their industry. They have recently released a CD that can be found at http://cdbaby.com.

Identity & Branded Print/Web Materials

Identity & Branded Print/Web Materials

ABS Consulting is a small accounting consulting company. ABS Consulting mostly cater to small and medium size companies which allows for a more personable relationship between the company and its accounting consultant. The challenge was that ABS Consulting, ran and operated by one woman at the time, had been established for at least ten years without truly having a logo to represent the company. They have mostly been using a different typefaces that gave ABS Consulting a cold and removed demeanor to future clientele. This was not the message the owner wanted to portray.

The Process

In my research of ABS Consulting, I was told a story about how the owner began the company. She has always felt like a mother to each of her clients, giving them reminders and information to help them manage their company’s financial health. This gave me the idea to make the new identity tell this story of the relationship the owner wants to build with each client. I decided to use the “Mother Hen” symbol, where the hen’s wing would hold eggs that represented the nuggets of information she shares with each client. This graphic also represents the process of her giving companies accounting advice so they could manage their financial health with little consultation in the future.

The Results

ABS Consulting has been able to grow their clientele and continue to provide the quality financial care they started with, but now potential clients receive the message from the identity created for ABS Consulting. After the success of the identity, I was able to create a stationery system, and additional branded materials to echo the values of the company and the story behind it. We have recently begun phase 1 of a web initiative to provide quality accounting information to everyone, client or not. You can get this information from http://absaccounting.info.