As a UX research leader and product strategist, I specialize in translating complex business goals into evidence-based research programs that yield measurable results.
What i learned
Masters of Professional Studies in Product Management
Coursework delivered a strategic foundation in applying behavioral science and user-centered approaches to maximize business value. My capstone involved comprehensive research, using contextual inquiry and moderated testing to validate hypotheses and drive evidence-based strategy. Final project featuring Notion, can be seen on MICA’s MPS Capstone website:
Design Certification
Certified in UX Management by the Nielsen Norman Group, I specialize in scaling operational efficiency and maximizing value. I establish UX research standards and reusable assets to guarantee rigor, and I drive digital design standards adoption to ensure cross-platform cohesion and measurable impact at scale.
Earning the LUMA Facilitator certification elevated my ability to lead and scale human-centered collaboration. I leverage advanced design thinking methods to accelerate alignment across large cross-functional teams—remote or in-person—effectively translating complex challenges into unified, actionable strategies.
Delivery Methodologies Certifications
I’m motivated to weave UX research and creative workstreams into delivery teams, making user experience a guiding principle, not just a goal. My Scrum with UX certification focuses on this integration: By embedding research and experimentation into development cycles, we ensure every team prioritizes the end user, driving innovation and multiplying business value.
My certification in Scrum Evidence-Based Management helps research drive development delivery. I bridge the gap between design and development by embedding UX principles into agile workflows, enabling teams to collaborate effectively. This process helps all research initiatives align with the Experience KPI scorecard, driving decisions that deliver a measurable lift in conversion, satisfaction, and brand health.
Other creative work I do
Austin citywide MLK Celebration
ROLE: GRAPHIC DESIGNER | ILLUSTRATOR
My designs tell stories. Growing up in Austin’s evolving landscape shaped how I connect with community. For projects like the annual MLK celebration, I immerse myself in MLK’s speeches and writings, seeking to create visuals that authentically reflect both the progress we’ve made and the challenges we continue to face.
I strive to craft designs that resonate across generations, offering a hopeful yet grounded perspective on our shared pursuit of equality.
GET THE STORY
MLK & Austin:
A Legacy In Lines
2025 MLK Celebration graphic and flyer.
2024 MLK Celebration graphic and flyer.
2020 MLK Celebration graphic and flyer.
2015 MLK Celebration graphic and flyer.
- 2025 MLK Celebration graphic and flyer.
- 2024 MLK Celebration graphic and flyer.
- 2020 MLK Celebration graphic and flyer.
- 2015 MLK Celebration graphic and flyer.
Crocheted Creatures
ROLE: CREATOR | CROCHET HOOK SPECIALIST
I truly take pride in helping companies reach their user goals, but creating abounds beyond my profession. I have taken up creating amigurumi, crocheted stuffed animals, to explore the boundaries of my imagination. All aspects of life are designed, and I am thankful that I get to live what I love each day.
Amigurumi (Crocheted) orange monster.
Amigurumi (Crocheted) white and purple colorful unicorn.
Amigurumi (Crocheted) white and purple colorful unicorn; showing sewn in name.
Amigurumi (Crocheted) oatmeal and brown colored cats.
Amigurumi (Crocheted) pink and brown fish with oatmeal and brown cat.
Amigurumi (Crocheted) pink pig.
Amigurumi (Crocheted) hot pink and purple colorful fish.
Logos and Iconography
ROLE: DESIGNER | ILLUSTRATOR
Effectively communicating the intrinsic value of new concepts has opened doors to numerous design opportunities, preparing me for larger-scale projects with complex visual and user challenges. My work has been recognized with 64 logos featured in publications such as the LogoLounge book series, Really Good Logos Explained, Market Smart Design, and Logoliscious. Additionally, three of my design pieces were featured in CMYK Magazine #38, earning judge’s favorite honors and a spot in the 52nd Annual ADCH Show. These features come as an honor to have my work recognized for creative excellence.
Logo Design Recognition and Mentions
Award-winning logos featured in multiple LogoLounge, CMYK Magazine, and Hartford Publishing books: (left to right) Sunrise Office Co., Harvest Pest Control, and Office Angels.
Award-winning logo series featured in multiple LogoLounge, CMYK Magazine, and Hartford Publishing books: (left to right) Ecology Center – Forest Division, Ecology Center, and Ecology Center – Coastal Division.
Award-winning logos featured in multiple LogoLounge, CMYK Magazine, and Hartford Publishing books: (left to right) Prairie Egg Distributors, Little Leapers Daycare, and Hatapillar Children's Clothing Store.
Award-winning logos featured in multiple LogoLounge, CMYK Magazine, and Hartford Publishing books: (left to right) Ellis Construction, Seaside Satellite, and Scott Feeds.
Award-winning logos featured in multiple LogoLounge, CMYK Magazine, and Hartford Publishing books: (left to right) Numb Popsicle Stand, Cup O'Love Cafe, and Mercury Heating and Cooling.
Award-winning logos featured in multiple LogoLounge, CMYK Magazine, and Hartford Publishing books: (left to right) Curious Fish Bait & Lure, Northern Colorado Outdoors, Radiant Heating Co..
I take pride in helping organizations reach their user goals and achieve business objectives through an evidence-based lens.
