Great leaders connect strategy to outcomes.
UX Research validates the path to impact.
Work i do
I advocate for design-led, evidence-based product strategy rooted in human needs. I synthesize UX strategy, product design, and quantitative data to enable teams to build high-impact solutions across diverse sectors, including energy, retail, healthcare, and digital marketplaces.
Check out these select research case studies and impact stories
Reducing time-on-task for data entry by 15 seconds, directly impacting supply chain speed.
Streamlining transaction settlements through design governance.
Using behavioral data to improve forecasting accuracy and portfolio planning efficiency.
Training healthcare IT teams with people experiences in mind.
Optimizing configuration flows to reduce error rate by 20% through multivariate testing.
Educating marketers to communicate energy efficiency to customers better.
HOW I INSPIRE
organizations, initiatives,
and programs
cross-functional teams across multiple time zones
Over the past decade, I’ve fostered the growth of design teams—from early career to senior ICs and managers—by centering their work on evidence-based approaches. I lead and empower cross-functional teams to deliver with quality and high user value. This experience spans multiple industries, where I have driven research-led design to build purposeful and successful experiences.
“Valuable user experiences happen when strategic research unifies the contributions of delivery, people, and systems around a validated product experience.”
— My motto
STUDENT MENTORSHIP
Since 2022, I’ve been honored to mentor graduating students from Prairie View A&M, guiding their transition to advanced studies or the professional world. These mentorships focus on cultivating their professional presence and empowering them to identify and seize opportunities in their evolving careers. It’s a privilege to invest in the next generation’s growth and equip them for success.
At the University of Washington, I lead a mentorship program for early college business students and guide fellow business professionals on the mentorship team. Drawing from my experience across diverse organizations, I foster thought-provoking discussions on business models and strategies for career advancement. Whether its preparing students for internships or supporting peers in pursuing promotions, I cultivate the growth of emerging and established professionals in key aspects of leadership.
what PEOPLE say
“…What is worth mentioning, is that DeAndre not only provided knowledge in the UX domain but has been part of the team and helped in delivering the final product… He brings a lot of fresh and good energy to the room…”
Barbara Okrasa
(UX/UI Designer @ Avanade)
”DeAndre was a delight to work with. Personable, efficient, and responsive. Working in UX between stakeholders those are critical skills. DeAndre has this in droves.”
James Ervin
(Sr. Tools Architect @ Cirrus Logic)
”DeAndre is a gifted mentor and designer… Not only did he care deeply about the personal growth of each of his team members, but he also sought to grow overall UX maturity by transitioning the team into a DesignOps model…”
Sally Todd
(Sr. UX Design Engineer @ Visa)
”DeAndre was an invaluable member of our team… He was integral in helping us set up our personalization strategy for both our public and authenticated web sites…”
Lisa Forlenza
(Marketing Director @ Duke Energy)
COMPANIES I WORK with
I create impactful solutions that resonate with people, back by research and driven by a passion for thoughtful design.
