Hey, I’m
I replace design assumptions with data. I lead cross-functional teams in design research and product strategy, driving validated experiences that deliver measurable enterprise ROI.
AI automates the friction; we design the flow. The best experiences fuse design research and systems thinking to quietly solve complexity with empathy and personality.
SELECT RESEARCH case studies and IMPACT stories
Reducing time-on-task for data entry by 15 seconds, directly impacting supply chain speed.
Using behavioral data to improve forecasting accuracy and portfolio planning efficiency.
Streamlining transaction settlements through design governance.
Optimizing configuration flows to reduce error rate by 20% through multivariate testing.
Educating marketers to communicate energy efficiency to customers better.
Training healthcare IT teams with people experiences in mind.
Evidence-Driven Product Strategy
I synthesize human insight and statistical evidence to drive product success.
Mixed-Methods Program Leadership: Championing the integration of qualitative discovery and quantitative validation across the product lifecycle, ensuring a cohesive, evidence-based strategy.
Strategic Validation & Analysis: Leveraging quantitative methods—including significance testing and behavioral segmentation—to validate design hypotheses and translate product data into actionable strategic decisions.
KPI Alignment & Outcome Ownership: Defining and managing success metrics (KPIs and OKRs) for product teams, ensuring every research initiative directly validates solutions and delivers measurable business outcomes.