When Growing CX Required a System, Not Just Screens

DeAndre Hutton

Scaling UX across a multi-vendor delivery model

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Large Utilities Provider

Multi-year digital transformation

UX Strategy & Design Process Owner

Operating model, UX governance, delivery alignment, design-to-development readiness

Client

Engagement

Role

Focus

Turned a complex transformation into a structured delivery system by aligning teams, reducing ambiguity, and accelerating product flow.

The Real Problem

The Real Problem

This wasn't a screen design problem. It was a delivery system problem.

COMING SOON…

Competing release cycles across five workstreams created compounding ambiguity… and stalled velocity.