DeAndre Design

I am a design leader, specializing in delivering user-centered design programs for small, medium, and enterprise organizations across digital platforms utilizing cross-functional teams. I enjoy creating experiences through design for people that are meaningful. I believe design is more than visuals, and experiences go beyond the current application someone is using. Solutions should go with people in their journey, not just be a stop.

I advocate user experience direction and create graphics for concepts and company values that are used in websites, web and desktop applications, mobile applications, and games. I help clients improve user engagement in various technologies through visual and experience design strategies and research methodologies.

Over the years, I have led design strategy with projects in energy, community marketplace, property and medical coverage, global retail merchandising, automotive retail and intranet/extranet productivity. Earlier in my career, I worked with different technology organization models including SEO, medical, audio technology, real estate management and design agency. I take pride and pleasure in helping companies reach their external and internal user goals.

I am fortunate to be a person in this world that loves what I do! My passion and determination is resonated through out my user-focused experience and design work.

Lead user experience design practice across multi-discipline, multi-cultural, and multi-geographical teams to deliver user-centered value to projects and organizations globally.

Lead user experience practice across teams and clients in the south region of the United States. Mentor designers on stakeholder management approaches to deliver technology solutions on various projects. Advise design operations and project resourcing to enable designers to grow in their design capabilities while driving user experiences grounded in research and evidence-based design practices. Shape projects for programs to ensure resourcing, estimations of delivery to risk, and contracting position our teams to meet user and client needs successfully. Manage designers on projects to provide user-centric design direction while incorporating the user research into iterative activities. Train cross-functional team on integrating design process (user research, wireframes/mockups, prototypes) into agile development teams to improve product quality and success of delivery.

Improve transaction management experiences for savvy small business owner and enterprise organization through design system contribution and governance.

Mentor and coach junior designers by providing guidance, developing standards and managing work allocation within SCRUM Agile projects and teams. Lead the UX Design Engineering team through creating processes, procedures, tools, training, and techniques. Review UI platform and design system enhancements that support product architecture, requirements, test specifications, and roadmaps through various research methods. Provide oversight on technical design assessments. Push for continuous improvement of the Visa/Cybersource development procedures with research finding opportunities to improve and implementing solutions. Serve as primary point of contact for team and ensure designs and UI platform are theme-enabled, responsive and ADA compliant. Actively manage engagements to meet project goals, budgets and timelines by collaborating with cross-functional teams. Solve design challenges for enterprise-level, mission critical, database-driven software for medium and large application development projects utilizing research best practices. Deliver user-centric value by designing software that meets the user’s needs. Interact and communicate with business and technical teams to facilitate understanding and move seamlessly from theory to implementation activities.

• Team management: create and manage UX delivery schedules, manage design and accessibility resources, agile delivery team, team resourcing and allocation, UX workshop facilitator, workflow strategy session facilitator
  
• IA and UX: heuristic analysis, user flow development, prototype creation, user experience design and concept review, product workflow development, software tool concepts development, design system management

Led team to deliver a simplified, intuitive user experience to a complex hardware configuration that educates the end user. Initiate organizational changes that result in better up- and downstream agility.

Build alignment and bridge product understanding for Tools in support of internal and external users through meetings with various work streams and employing research best practices. Host, facilitate, parse, and analyze internal and external user data to develop baseline profile types for personas. Lead global user research across Cirrus to improve: written communications around product support, learning and knowledge sharing; end-user feedback surveys and questionnaires that provide insight and deeper understanding of the voice of the customer (VOC). Provide oversight for the engagement plan to solicit internal and external customer feedback that funnels into various work streams.

As interaction design lead, provide recommendations for visual and feature-rich improvements to Support Tools that increase user education and ability to configure and tune products. Direct elements of UX associated with the physical interactions between the user and the mechanics of the product or service being provided. For software, this refers to defining the adoption strategy when considering the selection and interactions of user interface components within the layouts of screens and associated panels. Guide UX team direction for ancillary products and internal work stream communications.

• Team management: create and manage UX delivery schedules, manage contractor artifact delivery, agile delivery team, North American division UX strategy lead, UX workshop facilitator, program increment planning presenter and facilitator
  
• IA and UX: heuristic evaluations, user flow development, prototype creation, user experience design and concept review, product workflow development, software tool concepts development
  
• User definition: profile type development, persona development, user research facilitation, user interviews, user survey creation, product alignment definition